I’ve talked about it before, but I love it when celebrities collaborate with brands and use their influence to change the world for the good and Alicia Keys is doing just that. This 14 time Grammy Award winning artist, who co-founded Keep a Child Alive, an organization that supports children and families affected by HIV has now teamed up with top skincare brand Kiehl’s to bring awareness and raise funds for the project. Starting this month, Kiehl’s will begin selling a limited edition Kiehls Keep a Child Alive Midnight Recovery Concentrate Serum with 100% of the net profits (up to $200,000) going to Keep a Child Alive.
This special edition designed bottle includes an important call to action from Alicia Keys to, “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS. 72% of children who need HIV treatment are not receiving it and by purchasing this limited edition bottle, you’ll give a child living with HIV one month of HIV care, medicine and love. 54% of adults now getting treatment in low and middle income countries, compared to the 0.13% ten years ago, but yet AIDS still remains one of the world’s most serious health challenges, over 16 million children are orphaned because of it and without HIV treatment, half of the children living with HIV will die by the age of 2. Keys believes that every person has the right to health care and deserves a future and Keep a Child Alive provides services, life-saving care and treatment along with nutritious food and support to over 300,000 children and families around the world. “Every action, big or small can make a difference and take us one step closer in making health care a human right” says Keys.
Kiehl’s Midnight Recovery Concentrate Serum is a Kiehl’s customer favourite, 1 being sold every minute worldwide, with its 99% naturally derived and formulated with botanical extracts and essential oils that helps replicate skin’s natural lipids to repair throughout the night. It has a lightweight texture that instantly absorbs into skin restoring is healthy appearance overnight for smoother, radiant looking skin in the morning. It’s enriched with Squalane, a botanical lipid, Evening Primrose Oil, rich in Omega-6 Fatty Acids and Essential moisture to give it a rich, botanical scent that you’ll be sure to love. It retails for $48 for 30ml, but remember, 100% of the proceeds benefit a child in need.
