Intensity of a gel, precision of a pencil

I’m totally obsessed with the look and pure drama a gel liner brings, but I can’t seem to master the technique. Because of this, I rely on liquid and pencil eyeliners to help define my eyes. Maybelline has come to the rescue this season with their new Maybelline Eyestudio Lasting Drama Waterproof Gel Pencils. It’s their first gel in a pencil form and it provides the intensity of a gel, with the precision, ease and comfort of a pencil. The best of both worlds.

Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil features high intensity saturated pigments in a translucent gel base formula that glides on the lid with ease. It has a rich and creamy consistency that glides on like butter. It’s not a mechanical pencil, so it will need to be sharpened to keep its fine tip. It’s highly pigmented, true opaque coverage in a single swipe. It sets and dries within a minute and its waterproof formula provides up to 16 hours of wear time. It doesn’t fade, crease, smudge or flake the entire day.

If you’re looking for bold, yet sophisticated lines this season, with the intensity of a gel, you’re going to love the new Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil. It’s easy to use, ultra-smooth, gel-like texture will effortlessly create bold and dramatic lines that are incredibly sexy. Once applied, it’s not going anywhere… for the entire day and well into the evening. No more touch-ups, go from work to play without having to reapply. I’ve worn it in an array of different ways, with or without any eyeshadows, over a powder eyeshadow and even cream shadows, on both my upper lash line and lower, along with the waterline and it doesn’t seem to budge, once set. This really is a one swipe pencil, I couldn’t believe how bold and saturated the colours were once applied to the lid. It comes in 5 new shades, Sleek Onyx, Smooth Charcoal, Glazed Toffee, Lustrous Sapphire and Cashmere White and retails for $11.99.